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Peter Street Kitchen
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Client
Peter Street Kitchen
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Client Type
Acquisition
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Project Link
Case Studies -
Location
Manchester, UK
CEEK’s Impact
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Revenue Pre-Launch
K
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Revenue Post-Launch
M
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Revenue Increase
%
Peter Street Kitchen
Getting To Know The Brand
Peter Street Kitchen is an exceptional contemporary Japanese and Mexican cuisine in Manchester. All dishes are complemented with the finest of wines and signature cocktails.
The atmosphere of the restaurant is one that oozes modernity and naturalism; high ceilings accustomed with pendant lighting, wooden features, marble tables and stacked sake bar barrels.
Peter Street Kitchen is an award-winning Manchester restaurant, winning the prestigious ‘Best Luxury Restaurant in the UK’ award in 2019 and ‘Best Culinary Experience’ in 2022.
The Project
THE CHALLENGE
The CEEK team were tasked with creating a detailed and concise marketing strategy for the launch of Peter Street Kitchen back in 2018.
Due to the type of restaurant we were launching, our campaign needed to be innovative, explosive and impactful.
Competing in a saturated industry is always a challenge, but we believe in our bespoke approach to marketing to ensure clients see a tangible ROI on projects.
THE CEEK APPROACH
The first step was to create a comprehensive campaign plan using our E-Matrix system. This allowed CEEK to align with Peter Street Kitchen on the importance of the brand and who the target audience were going to be.
Then came the execution phase of the campaign. We delivered highly-engaging social media teasers, coinciding with an explosive influencer marketing launch event to get the public excited for what was about to dominate Manchester.
THE RESULTS
Our campaign resulted in huge success, delivering record community growth, bookings and, most importantly, revenue.
GET IN TOUCH
Contact CEEK today and discover how our bespoke strategies can help your business grow.
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Let’s Work Together
If you have a business you are looking to scale through digital marketing, make an enquiry at CEEK to set up the initial call to align on goals and discuss how they can be achieved.