Keyword analysis is a crucial element of Search Engine Marketing. Knowing what your potential customers are searching is the foundation of all Search Engine Marketing campaigns.

Prior to any optimisation activities, a clear understanding of the opportunities available for relevant traffic is paramount. The quality & quantity of the traffic generated is essential to increasing the volume of interest, leads and sales via a website.

Search Engine Marketing can be paired with Paid Targeting campaigns to drive traffic for keywords that a website is not targeting organically.

Google is blind, there are an array of factors that help Google rank your website above the competition for the product or service that it provides.

On-site Search Engine Optimisation is dependent on both visible content, in addition to hidden factors in the website source code.

It is important to not neglect any of these elements to ensure maximum ROI for all Search Engine Marketing activities. The Search Engine Optimisation landscape is constantly changing due to algorithm updates, competitor and user behaviour.

Blogging formulates a major cornerstone for any SEO strategy, Google needs constant relevant and fresh content to be added to a website for it to rank higher. Blogging for SEO fills this need and allows you to release relevant content optimised for SEO which will help you keep your customers informed and your website elevated in keyword rankings.

As voice searches become more common due to the rise of smart home devices and mobile based virtual assistants such as Siri or Alexa blogging becomes an increasingly powerful way to answer the direct questions people are asking their phones. Having content optimised for voice search through blogs is a powerful way of capturing new traffic to your website.

Extensive competitor analysis allows the CEEK Search Engine Marketing team to identify areas where a competitor has an 'edge' online. Competitor targeting mitigates these wins and provides opportunities to rank above competitors in search engine rankings.

There are a number of factors that contribute to beating competitors online, no campaign is the same. CEEK are experts in search engine competitor targeting, identifying weaknesses & opportunities to increase traffic by overtaking competitors in search engine rankings across multiple keywords effectively 'stealing' relevant traffic.

With the heavy use of smart devices and location tracking, local SEO is more important than ever before. The right strategy can make your business far more visible to customers searching locally for the goods or services you offer. Google have stated that at least 20% of all searches relate to a location, it’s really important to pay attention to local SEO. This is especially true when you consider that mobile search is expected to leapfrog desktop in the very near future. Currently 40% – 50% of mobile searches relate to a location.

CEEK’s 100 point marketing audit covers all areas of your digital presence including: Onsite SEO, Blogging, User Experience for Mobile and desktop browsing, Social Media and Competitor analysis and comparison. Our Marketing Audits are conducted by a human with the aid of analytical tools to not only provide you with the data around your companies digital presence but also to make this data digestible and understood.

Links between websites are an important area which Google uses to rank websites for search results. Links from a website to your domain can either be a positive or negative thing in the eyes of Google. Analysing the backlink profile of a website and how it can be improved is a task of CEEK's SEO specialists, maximising on any potential postive backlinks and the removal of any negative backlinks will lead to an improvement of search result rankings.

More often than not a website will have negative factors affecting its SEO value and how Google ranks it for relevant keywords. CEEK SEO specialists identify these potential negatives or penalties and remove them. Technical errors, bad backlinks & spam identificaion are all analysed in depth and rectified with the objective of achieving higher keyword rankings.