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Inside the BXR London gym

CEEK’s Impact

  • “Boxing Gym Canary Wharf” Ranking Position

  • Core Organic Keywords Positions 1-3



Getting To Know The Brand

Since its inception in 2017, BXR London has emerged as the preeminent luxury boxing gym globally, renowned for its exceptional training facilities catering to fitness enthusiasts. With a focus on cultivating a champion mindset, BXR offers state-of-the-art training areas, including a gym floor, boxing facilities, and distinctive pay-to-train classes.

Backed by Anthony Joshua, the boxing gym has rapidly expanded its footprint, establishing itself as a dominant force in London and also internationally. Recently, BXR has launched two new London-based sites, further solidifying its presence in the city’s fitness landscape. Additionally, the brand has ventured into international markets with bases in Qatar, Crete, and Turkey.

Through its commitment to providing excellent customer service and facilities, BXR continues to set the standard for luxury fitness experiences, captivating fitness enthusiasts worldwide with its unique blend of high-performance training and premium amenities.

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The Project


The team at BXR were in search of an agency that truly understood the mission and luxury values of the brand, whilst also continuing to drive high-quality leads and new memberships to each of their locations.

The goal was to generate brand awareness through sharing high-quality fitness content, whilst also ensuring we were feeding enquiries into the in-house sales teams.


CEEK developed an omni-channel digital strategy for BXR, encompassing organic social media, SEO and paid media, aimed at engaging potential customers at various stages of their digital journey.

By adjusting the strategy and budget to align with key fitness periods throughout the year, CEEK successfully drove membership inquiries to all BXR locations.

Leveraging the power of our campaigns, CEEK ensured that BXR’s brand message resonated with the right audience at the right time. This comprehensive approach not only enhanced brand visibility but also generated high-quality leads, ultimately contributing to the continued success and growth of BXR across all its locations.


Since the partnership began in June 2021, the CEEK team has led the delivery of multiple successful campaigns across various digital platforms.

This has led to an increase in class bookings, gym memberships and overall engagement and growth on all social media platforms.


Contact CEEK today and discover how our bespoke strategies can help your business grow.


Let’s Work Together

If you have a business you are looking to scale through digital marketing, make an enquiry at CEEK to set up the initial call to align on goals and discuss how they can be achieved.

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