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Prime Time

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    Prime Time

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Prime Time Lager cans

CEEK’s Impact

  • AD Campaign Users In 3 Months

  • AD Campaign Impressions In 3 Months

Prime Time

Getting To Know The Brand

Founders Harvey Armstrong and Sam Holmes recognised the need for a lager for the health-conscious, fitness-focused, beer lover. There was a gap in the market for a beer that didn’t induce fatigue or come with unnecessary calories and carbs. Out of this gap, Prime Time was born.

Prime Time is the world’s first low-calorie, caffeine-infused lager. It’s also gluten-free and vegan. It’s beer but better.

Expertly brewed right here in the UK with top-quality ingredients, Prime Time offers premium full-flavour and full-strength beer with 30% fewer calories than standard premium beers. Their sessions IPA and both caffeinated and non-caffeinated lagers are available online and in pubs and restaurants across the UK.

Let’s Work Together


The Project


Being a challenger brand, Prime Time enlisted CEEK’s help to break through the highly competitive beer market through the utilisation of Meta ads.

CEEK’s job was to build awareness and differentiate Prime Time from other well-known brands already on the market. Gaining visibility, consideration, and trust was key to expanding Prime Time’s loyal customer base.


CEEK deployed multiple META advertising campaigns to build awareness and drive traffic to the website. Across varying ad sets and ad formats, CEEK utilised Prime Time’s key selling points to stand out in the crowded market and create engaging and relevant ads.

By targeting individuals Prime Time deemed their ideal customer, CEEK achieved amazing results for Prime Time through its META campaigns.


In just 3 months, the ad campaigns deployed by CEEK reached 1.8 million users and 4.7 million impressions, received half a million engagements on Prime Time’s Meta profiles and drove over 10,000 users directly to Prime Time’s website.


Contact CEEK today and discover how our bespoke strategies can help your business grow.


Let’s Work Together

If you have a business you are looking to scale through digital marketing, make an enquiry at CEEK to set up the initial call to align on goals and discuss how they can be achieved.

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