NOW Aluminium

Dealing with a brand with a smaller authority to most competitors made this project a unique one. The CEEK team had to think strategically about how we could generate quality leads and maximise revenue opportunities for the business.

We also inherited an old, outdated, slow website, which made things difficult from the start.

From there, we decided to migrate from the old, outdated WordPress to a new, expert-driven brand operating on Shopify.

The migration itself was designed to improve brand credibility and trust, make the conversion journey smoother and expand on the current gaps to improve performance across organic and paid search.

Our strategy was simple; transform the brand to become the trusted, leading expert in the market.

We migrated from WordPress to Shopify at the back-end of 2024, which addressed all of the key areas surrounding the conversion journey, brand expertise and expanding into new search market opportunities.

One thing we noticed on the SEO side was the lack of divided intent for collections NOW Aluminium offer.

On the old website, we had one landing page for ‘Bifold doors’, yet there was an opportunity to expand past this and create multiple child collection pages targeting terms such as ‘2 panel bifold doors’ or ‘3 panel bifold doors’.

The migration was a success, covering technical, content, EEAT, digital PR value and, most importantly, the look and feel of the brand for potential purchasers.

With the migration came a new conversion journey; a bespoke bifold configurator that allows customers to purchase directly through the ecommerce elements of the website.

The results throughout 2025 were outstanding, both through organic and paid search.

2025 saw record-breaking numbers for conversions and holistic revenue driven to NOW Aluminium.

One outstanding success on the organic side came for the focus business intent of ‘bifold doors’ and ‘aluminium bifold doors’.

Pre-migration, NOW Aluminium did not rank or compete for these terms. Within 2 months of the migration, we moved these to position 1 organically.

We also leveraged the power of Google Merchant Center to drive more conversions through product carousel optimisations, both organically and through paid search.

This partnership with this client is ongoing and we are continuing to build NOW Aluminium into a brand that competes across multiple verticals and dominates the market share for the brand’s core product offering.