Anissa Kermiche

Marketing a luxury product presents unique challenges, particularly in reaching the right affluent audience and ensuring that content reflects the exclusivity and quality of the product.

The team at Anissa Kermiche faced these challenges while managing marketing efforts internally. To address these issues and improve the effectiveness of their campaigns, Anissa Kermiche enlisted the expertise of the CEEK team.

The primary objective was to increase conversions from paid advertising campaigns by targeting the appropriate audience segments more effectively.

CEEK’s experience in paid advertising allowed them to refine targeting parameters, optimise ad creatives, and allocate budgets strategically to maximise return on investment.

CEEK aimed to ensure that Anissa Kermiche’s ads reached the most relevant and receptive audience, ultimately driving higher conversion rates.

Additionally, CEEK was tasked with consulting on Anissa Kermiche’s email marketing communication strategy. With luxury products, maintaining a consistent brand image and delivering tailored, engaging content to subscribers is crucial.

CEEK worked closely with the Anissa Kermiche team to analyse existing email campaigns, identify areas for improvement, and develop a strategy to enhance subscriber engagement and drive conversions.

This involved segmenting the email list based on customer preferences and behaviour, crafting personalised content, optimising email design and layout for maximum impact, and implementing automation to deliver timely and relevant communications.

The CEEK team achieved great results on this campaign, with the client providing excellent feedback internally for our contribution to helping the brand grow.