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Iconic London
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Client
Iconic London
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Client Type
Strategy
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Project Link
Case Studies -
Location
London, UK
Iconic London
Getting To Know The Brand
Iconic London is a prominent cosmetics brand recognised for its innovative and trend-setting makeup products.
Established with a vision to redefine beauty standards and empower individuals to express themselves creatively through makeup, Iconic London has quickly risen to prominence within the beauty industry.
The brand is celebrated for its high-quality, cruelty-free products that cater to a diverse range of skin tones and preferences.
SERVICES
The Project
THE CHALLENGE
The Iconic London team were not happy with the performance of their email marketing automations and campaigns, so CEEK were brought on board to deep-dive into what was currently running and what could be improved.
The collaboration aimed to enhance the internal team’s efforts in engaging customers effectively and driving conversions through the brand’s website.
The ultimate goal was to enhance customer engagement, increase website traffic, and drive conversions, thereby contributing to the brand’s overall success in the competitive beauty industry.
THE CEEK APPROACH
CEEK’s expertise in email marketing allowed them to identify areas for improvement and implement strategies to maximise performance.
By analysing customer engagement metrics, refining segmentation techniques, optimising email content and design and implementing targeted promotional campaigns, CEEK worked closely with Iconic London to ensure that their email marketing efforts were aligned with business objectives and resonated with their audience.
THE RESULTS
A comprehensive email marketing strategy, ensuring all annotations were optimised for conversions and re-engagement.
GET IN TOUCH
Contact CEEK today and discover how our bespoke strategies can help your business grow.
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Let’s Work Together
If you have a business you are looking to scale through digital marketing, make an enquiry at CEEK to set up the initial call to align on goals and discuss how they can be achieved.