Brickworks

Having solidified their brand identity and values, Brickworks sought to broaden their customer base beyond traditional word-of-mouth referrals.

With aspirations to penetrate the competitive digital real estate landscape while upholding their esteemed brand values, they enlisted the expertise of CEEK.

Tasked with this challenge, CEEK crafted an omni-channel digital strategy tailored to Brickworks’ needs. This comprehensive approach aimed to increase customer leads and extend the reach of Brickworks’ digital content across multiple platforms, while also ensuring we stayed true to their brand values and ethos.

CEEK began by exploring the search landscape and areas in which Brickworks could optimise their website in order to rank more effectively on Google.

Through this research and analysis, CEEK pinpointed key areas where strategic adjustments could be made in order to amplify Brickworks’ online visibility and increase their chances of appearing prominently in search results.

This strategy focuses on optimising existing website content, site structure, and creating an ongoing content strategy with the ultimate goal of becoming more discoverable online by potential customers.

In addition to optimising Brickworks’ website for search engines, CEEK crafted comprehensive strategies for all other digital platforms, including social media, paid advertising and email marketing.

These strategies were designed to complement each other and ensure a cohesive and impactful digital presence for Brickworks across multiple channels.

Following the delivery of the comprehensive digital strategy, CEEK and Brickworks have commenced their collaborative efforts to bring the strategy to life.

Beginning with the SEO optimisations identified in the strategy, CEEK is actively working with Brickworks to enhance their website’s search engine visibility and improve their rankings on platforms like Google.

Through strategic adjustments to website content, structure, and other key elements, CEEK aims to amplify Brickworks’ online presence and attract more organic traffic to their site.

In the next phase of the implementation process, CEEK will transition into managing Brickworks’ social media presence through a retainer arrangement.