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Action For Children

  • Client

    Action For Children

  • Client Type

    Brand Awareness

  • Project Link

    Case Studies

  • Location

    UK

Action For Children family 3

CEEK’s Impact

  • Website Users In Six Months

    +

  • AD Impressions In Six Months

Action For Children

Getting To Know The Brand

Action for Children is a UK children’s charity created to help vulnerable children and young people and their families in the UK. With a focus on intervention, prevention, and advocacy, Action for Children works to make lasting impacts on children and young people’s lives.

Today, Action for Children supports 765,905 children, young people, and their families in the UK annually through 426 services in local communities, in schools, and online.

Let’s Work Together

SERVICES

Content Creation
Paid Media
Influencer Marketing
Marketing Strategy

The Project

THE CHALLENGE

CEEK works with Action for Children to build awareness surrounding child advocacy and reach individuals interested in fostering or adopting children.

Action for Children operates across four territories, each with different audiences and ad campaigns and each with its own set of competitors.

THE CEEK APPROACH

CEEK developed a comprehensive ad strategy to drive visitors to Action for Children’s website. This included campaigns tailored specifically to different locations and audiences throughout the UK.

CEEK continued to see steady growth in impressions and clicks due to monthly analysis and improvements to the ad campaigns including high-intent keyword recommendations, and optimised copy.

CEEK continued to tailor Action for Children’s ad campaigns to maximise return on ad spend. CEEK recommended budget alterations that aligned with out of home campaigns to maximise performance, reach, and re-marketing.

THE RESULTS

In less than six months, CEEK delivered 452,000 impressions to Action for Children’s ad campaigns and drove 17,000 users to the charity’s website.

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Contact CEEK today and discover how our bespoke strategies can help your business grow.

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If you have a business you are looking to scale through digital marketing, make an enquiry at CEEK to set up the initial call to align on goals and discuss how they can be achieved.

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