Upcoming Social Media Platforms To Keep An Eye On For 2025
As the digital world grows and evolves, major social media platforms like Facebook, Instagram, and X have seen their appeal wane for many users in recent years. However, by 2025, some emerging platforms are expected to rise as key players in the social media space.
In this article, we’ll explore the leading new platforms predicted to gain significant traction in the near future.
Bluesky
Bluesky, created by Twitter co-founder Jack Dorsey, is a decentralised social media platform aimed at giving users more control over their online presence.
Bluesky offers an open, federated structure where users can choose their algorithms and manage their data independently.
The platform’s decentralised approach challenges the traditional centralised models of platforms like Twitter and Facebook, offering a fresh perspective on privacy and user autonomy while offering lots of opportunities to go viral.
Bluesky’s platform appeals to those seeking transparency, freedom from algorithmic biases, and a more democratic online experience.
CLIQ
CLIQ is an innovative social platform focusing on community and group-based interactions. Designed for collaboration and seamless communication, CLIQ enhances group dynamics through intuitive tools, ensuring conversations are both productive and enjoyable.
With features prioritising privacy, customisation, and user experience, CLIQ appeals to community and social groups looking to streamline their communications.
It stands out by blending efficiency and a friendly interface, making it a practical yet engaging platform for both professional and personal use.
Substack
Substack has become a go-to platform for writers and readers, offering a subscription-based model for newsletters and independent publishing. It empowers creators to monetise their content while building meaningful connections with their audience.
Beyond its newsletter roots, Substack incorporates discussion threads and community features, creating spaces for dialogue and engagement.
The platform supports long-form, high-quality content, catering to those who value depth and substance over fleeting trends, while fostering a creator-first ecosystem.
Lemon8
Lemon8, developed by ByteDance, blends the best aspects of Instagram and Pinterest to offer users a visually immersive experience. The platform emphasises creative, topic-focused content with a highlight on aesthetics and discovery.
Lemon8 is designed for those who love curating and sharing ideas about lifestyle, fashion, food, travel – making it a hub for inspiration and niche communities.
By integrating robust editing tools and algorithm-driven personalisation, Lemon8 creates an engaging and tailored experience that resonates with a younger, trend-savvy audience.
Partiful
Partiful redefines event planning by offering a modern, social-media-inspired platform for creating and managing gatherings. With a sleek and user-friendly interface, it allows users to send digital invites, track RSVPs, and share event updates in real time.
Partiful emphasises fostering real-world connections, making it perfect for casual hangouts, professional meetups, and milestone celebrations alike. By integrating social features, it transforms the process of event organisation into a collaborative and interactive experience.
Threads
Threads, developed by META, is a text-focused platform that complements Instagram by offering a space for real-time public conversations.
Designed to compete with X (formerly Twitter), Threads enables users to engage in dialogue, share updates, and participate in trending discussions while leveraging their existing Instagram network.
The app combines Instagram’s visual storytelling roots with a focus on concise, impactful text-based content, appealing to those who seek to balance visual and textual expression. It absolutely should be part of your social media marketing strategy in 2025.
WeAre8
WeAre8 is a purpose-driven platform that bridges social media and social impact. Users are rewarded for engaging with branded content and can choose to donate their earnings to charitable causes.
With a mission to prioritise positivity, sustainability, and community building, WeAre8 fosters an inclusive space where users can connect meaningfully while contributing to global good. Its emphasis on social responsibility makes it a standout choice for ethically minded digital citizens.
Made With Friends
Made With Friends is a platform that celebrates creativity and collaboration. It enables users to co-create and share projects across various mediums, fostering a sense of community built on shared interests and innovation.
Whether it’s crafting music, art, or digital content, Made With Friends offers tools and resources that encourage teamwork and creativity. This platform appeals to hobbyists, artists, and creators looking to connect and grow together in a collaborative environment.
Social Media Trends To Look Out For In 2025
As we move into 2025, social media continues to evolve, shaping how we connect, communicate, and consume content. One key trend to watch is the rise of hyper-personalised content driven by advancements in AI.
Platforms are using sophisticated algorithms to deliver content tailored to individual preferences, making the UX more engaging than ever.
But with the possibility of mass content creation due to AI, it’s more important than ever to focus on creating extremely high quality content that engages your audience.
To stay ahead of the curve, it’s crucial to understand how these trends will influence your social media strategy. For a deeper dive into what’s next, check out our detailed guide on social media trends.
Summary
Younger generations are becoming increasingly disenchanted with traditional social media platforms, seeking alternative ways to connect with friends and family.
To stay ahead, companies must closely monitor the emergence of new social media platforms and evolving communication trends. These rising platforms and habits are shaping the consumer behaviours of the future.
If you want to work with an agency that sits on the cutting edge of social media, then get in touch with CEEK Marketing today.