TikTok’s biggest marketing investment to date – The Brits
The win-win collaboration between the short video entertainment app and Britain’s most iconic annual music awards show has had impacting results by successfully delivering mutual support and value.
TikTok has reinforced it’s crucial role and influence in the music industry whilst the acclaimed British Music Awards show has seen a notable increase in TV Streaming during the event after a dramatic fall in viewer ratings back in 2019.
The campaign features personalised media engagement prior, during and after the event including cameos of British music artists such as Lewis Capaldi, a live stream of the Brit’s red carpet and a playlist of music featured in this year’s show for app users to create content with.
The official Brits channel on TikTok featured the arrival of nominees, artists, musicians and celebrities at The O2 in London, with key red-carpet moments broadcast across digital screens at Piccadilly Circus.