As we’re all bracing for the end of 2020, Google have kept us on our toes with their latest core algorithm update.
Confirmed on the 3rd December, the third core algorithm update of this year is rolling out. It’s fair to say this update is likely a delayed one, due to the pandemic outbreak this year. Algorithm updates can take weeks, so we’re yet to know the impact of this latest change.
Algorithm updates can send a shiver down many an SEO and SEO agency spine. Horror stories of completely lost rankings, built over months of hard work, are all too common. Each year we expect 3 to 4 core updates, on top of the hundreds of smaller updates happening every day. One thing is for sure, each core update impacts all industries, and no-one is safe.
Yet Google algorithm updates are not all doom and gloom. A strong content marketing approach focusing on quality and relevance can be rewarded. Alongside on page optimisation efforts, you are better equipped to handle these updates. To bolster this strategy, consistent off-site work will protect your rankings.
Core Web Vitals
Earlier this year, Google announced an upcoming ranking factor, Core Web Vitals. Due in 2021, they are new page experience metrics.
Step aside content, User Experience is now King.
Content will always be one of the largest influencers of your website ranking. But Google now appreciates how important your website experience is for users too. Slow websites, jolting layouts, poor mobile usability, all contribute to users exiting immediately.
The latest core update could be preparing for these new user experience signals, and we can’t wait.
Protecting your Google Rankings
Google rankings provide you with free organic traffic. Quality content, on page optimisation, and building links contribute to better search visibility. Combining this with a strong user experience will set you apart from your competitors.
Speak to our SEO specialists today to see how we can help your business succeed in Google.
How do you get on the first page of Google?
Get your on page SEO checklist out and complete every single item. We’re talking meta information, H1 tags, image filenames, alt tags, schema markup, canonicals. Optimise your URLs, internal linking, fix 404s, remove duplicate content.
Then, write good quality content that answers what your target audience is asking. Make sure it’s long enough for Google to bother ranking too, 800+ words is great.
Once you’ve completed this, it’s time to amplify your optimised content via links. These act as digital recommendations from other websites, the more relevant, the better.
Or, use Pay Per Click Advertising. Running Google Ad campaigns is a surefire way of getting that prized top 5 spot on the first page. It’s not enough to pay for ad visibility, they need to be optimised. You want to be aiming for low Cost Per Click (CPC), and high conversion rates too.