Positive customer reviews on Google, Facebook, Tripadvisor and other platforms is one of the most effective ways to improve customer trust online, this peer-to-peer recommendation can empower a customer to buy your product or service alongside improving your SEO (Google ranking).
Search engines like Google are clever, the algorithms can detect if customers are responding positively (or negatively) to your business this will then effect where you appear in organic rankings and Google map recommendations.
However, obtaining a positive customer review can be difficult, often requiring visitors to make half a dozen mouse-clicks, navigate to a different page, fill in a form or (worst case scenario) create a new account which, via our research, customers will not do.
SO WHAT IS THE SOLUTION?
We have a number of tools that monitor customer responses and also can help to generate them. However, if you want to make a change to your online marketing before giving us a call, here is our top tip:
GOOGLE REVIEW LINK GENERATORS
Head to Google, and type: “Google Review Link Generator” or try this one: https://www.grade.us/home/labs/google-review-link-generator To use these tools, type in the name of your business and the business city or postal code. The Google Review Link Generator will then go out and find your business’s Google ID and return you a link that you can add to a picture or text to send your customer directly to where they need to be.
When a customer clicks on your custom link, they will be taken to a google review window that allows them to start typing a review almost immediately, removing the hassle of having to locate where to leave your business a review will:
1. Increase the number of reviews your business receives
2. Increase your organic SEO ranking
Any questions regarding reviews/ Google/ SEO for your business email firstname.lastname@example.org
Good luck! Team CEEK.