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2019 Apple Conference – First look at the iPhone 11

The Apple 2019 Event took place yesterday evening which announced the launch of new products/services; iPhone 11 Pro, Watch Series 5, Apple Arcade, iPad and more. The CEEK Marketing team tuned in to the live streaming and below we have listed all you need to know about the new Apple launches.

Apple iPhone 11

Iphone 11 Apple conference

iPhone 11 announcement at the Apple conference

The long awaited iPhone 11 officially launches September 20th but became avaliable for pre-orders today.

  • Starting price of $699
  • Toughest ever glass for a smart phone on front and back
  • Comes in 6 new colours
    • Purple
    • White
    • Yellow
    • Green
    • Black
    • Product red
  • 6.1 Inch retina display
  • Dolby Atmos for sound experience
Iphone 11 Camera

New iPhone 11 dual camera

  • Dual Camera system
    • 12mp Wide camera with 100% focus pixels
    • 12mp Ultra Wide camera 120 degree field of view
  • Ultra Wide camera shots
  • Optical Zoom out 2X
  • Semantic rendering 
  • Relight subjects with detail
  • Smart HDR
  • Multi scale tone mapping on the image
  • Stereo-Scopic Depth
  • High Key Mono portrait setting
  • Night mode
    • Very low light environments
    • Night mode comes on automatically
iPhone 11 night mode

Example of the new iPhone 11 night mode

  • Video
    • Shot in 4k
    • Cinematic video stabilisation
    • Use zoom wheel to transition between 2 cameras shots
    • 60fps at 4k on both cameras
  • Quick Take Video
    • Tap and hold the shutter button to record video without changing frames
  • 4k Video on front camera
  • Slow Mo video for front camera – Slofies
  •  A13 Bionic chip
    • Fastest CPU ever in a smartphone
    • Fastest GPU ever in a smartphone
  • Battery Life – 1 hour more than Iphone Xr
  • Faster face ID
  • Water and dust resistance
    • Up to 2m for 30mins

iPhone 11 Pro

Iphone 11 Pro

iPhone 11 Pro announcement

Apple announced their flagship high end phone with the iPhone 11 Pro and iPhone 11 Pro Max featuring:

  • Surgical Grade stainless steel
  • Single piece of glass with a PVD coating
  • New finishes
    • Midnight Green
    • Space Grey
    • Silver
    • Gold
  • 5.8 Inch and 6.5 Inch (Super retina XDR display)
    • 458 pixels per inch
    • 2,000,000 / 1 contrast ratio
    • 1 trillion operations per second on the new A13 bionic chip
  • 4+ hours longer battery than Xs and Xs Max
  • Fast charge adaptor included
  • 12mp Telephoto camera with 4x optical zoom

iPhone 11 price

iPhone 11 price

iPhone 11 price comparison

iPhone 11: $699 in the US, £729 in the UK

iPhone 11 Pro: $999 in the US, £1049 in the UK

iPhone 11 Pro Max: $1049 in the US, £1149 in the UK

Apple Arcade

Apple Arcade 2019

Apple Arcade announcement at 2019 Apple conference

On September 19th Apple will launch its gaming subscription service “Apple Arcade” and will be working with top game creators to create original content


  • Subscription based service fee of $4.99 a month covers all members of Apple family
  • 100+ new and exclusive games
  • Can be used  across all Apple devices
  • Available to use offline and online 
  • Compatible with Microsoft, Xbox One S and Playstation controllers


Apple TV+

Apple TV+

Apple TV+ announcement at the 2019 Apple conference

On the 1st of November Apple will be launching its new Apple TV+ Subscription service in 100 countries (including the UK)


  • The subscription will cost $4.99 a month (for 6 users)
  •  Significantly cheaper than the cost of Netflix’s cheapest plan
  • 1 year free subscription for anyone who has bought a new apple device
  •  Some exclusive titles have been announced including:

    • See,” an epic drama starring Jason Momoa and Alfre Woodard, is set 600 years in the future after a virus has decimated humankind and rendered the remaining population blind. When all humanity has lost the sense of sight, humans must adapt and find new ways to survive.
    • The Morning Show,” a cutthroat drama starring and executive produced by Reese Witherspoon and Jennifer Aniston, and starring Steve Carell, explores the world of morning news and the ego, ambition and the misguided search for power behind the people who help America wake up in the morning.
    • Dickinson,” a darkly comedic coming-of-age story, explores the constraints of society, gender and family through the lens of rebellious young poet, Emily Dickinson.
    • For All Mankind,” a new series from Ronald D. Moore, imagines what would have happened if the global space race never ended and the space program remained the cultural centrepiece of America’s hopes and dreams.
    • Oprah Winfrey joins the world’s most compelling authors in conversation as she builds a vibrant, global book club community and other projects to connect with people around the world and share meaningful ways to create positive change.


IPad 7th Generation

Apple IPad 7th Generation

Apple IPad 7th Generation


  • Starting price $329
  • 10.2inch Retina Display
  • Brand new unique Ipad OS
  • 3+ million Pixel Screen
  • Full size keyboard that folds into a protective cover – Smart connector
  • Redesigned home screen
  • Screen-splitting is now available
  • Further integrations with the Apple pencil


Apple Watch Series 5

Apple Watch Series 5

Apple Watch Series 5 announcement

Apple Watch (Series 5) launches September 20th and is claimed to be the most advanced smartwatch in the world

  • $399 Starting price for GPS, $499 Starting price for Cellular
  • With the new Always-On Retina display, you always see the time and your watch face.
  • Wrist raise or tap brings back full brightness
  • 18 hour battery life
  • Built in Compass – Updated Maps app you can see which way you are facing
  • Safety Features built in include, Emergency SOS, Fall Detection & Emergency ID
  • New styles include collaborations with Hermes and Nike



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