If you’re wondering how to get followers on Tik Tok, you’re not alone. Tik Tok is one of the world’s fastest-growing social media networks, and building a following on the platform is key to growing your brand.
In 2025, having a Tik Tok strategy is no longer optional; it’s essential. In this guide, we’ll break down the strategies that top brands use to grow their audience, the types of content that perform well, and common mistakes to avoid.
Follow our guide and start growing your brand on Tik Tok today.
The Importance Of A Strong Tik Tok Brand Presence
Tik Tok has evolved from a Gen Z dancing app to a powerful platform that changes the trajectory of businesses on a daily basis. With over 1 billion active users, Tik Tok is the perfect platform for businesses to connect with existing audiences and tap into new target markets.
Having a strong brand presence on Tik Tok means increased visibility, more sales, and direct engagement with your customers.
The algorithm currently favours content that connects with niche audiences and drives engagement. That means brands that understand their unique voice and audience will grow the fastest.
Simply put, Tik Tok needs to be a part of your social media strategy.
What Works On Tik Tok?
There is no one-size-fits-all approach for Tik Tok. Your content will depend on your brand’s tone of voice, marketing guidelines, and overall goals. However, Tik Tok rewards creativity, consistency, and authenticity, which any brand can apply to their videos.
Need content inspiration? Start by focusing on these high-performing content types and adapting them to your brand’s personality:
- Tutorials / How-Tos: People love quick value and digestible content. Teach viewers something useful, such as an unexpected way to use your product.
- Behind-the-Scenes: Show how your business runs on a day-to-day basis. Whether you’re packing orders or filming a “day in the life”, viewers crave a glimpse of brands behind the scenes.
- Storytime Videos: Keep people watching with personal or dramatic stories. Tell them about how you started your business, or simply vlog about your day working for the brand.
- Challenges & Trends: Participate in viral trends while putting your brand’s spin on it. Viewers will already be familiar with the trend and more likely to stay and watch your brand’s version of it.
- “Edutainment”: Combine education with humour to make your brand stick out. Try poking fun of a common misuse of your product or mispronunciation of your brand’s name. You can either correct it or leave viewers guessing!
Tips To Get Followers On TikTok
Find Your Niche – Start by identifying what niches you want to target and what each niche would want to see. Create content pillars surrounding each. Niching down helps the algorithm push your content to the right people.
Stay Consistent – Post daily, or even 1-2 times per day if you are a smaller account. This keeps your account active and improves your chances of landing on the For You Page and reaching new audiences. However, remember, quality trumps quantity.
Trending Sounds And Music – Using trending audio can dramatically boost visibility. Tik Tok’s algorithm favours content using popular sounds.
Hashtags – Use a mix of trending, niche, and branded hashtags. Don’t overload—3 to 5 strategic hashtags is plenty.
Video Quality – Good lighting, clear audio, and HD visuals make a big difference. Your content doesn’t have to be perfect, but it should be watchable and reflect the standard of quality found from your brand.
Collaboration – Collaborate with other creators by using the duet or stitch features. It’s a great way to build community and reach new audiences.
Jump On Trends – Act fast when a trend emerges. Add your unique twist to stand out. Trends often expire quickly, so timing is everything.
Interaction – Interact with your followers and videos on your For You Page daily. This signals to the algorithm that you are an active member of the community. This also allows you to interact with new communities and show off your brand’s personality.
Creator Search Insights – Use Tik Tok’s creator Search Insights to see what users are searching for and plan your content accordingly.
Why You Should Avoid Fake Followers
Buying fake followers might seem like a shortcut, but it’s a trap. Tik Tok’s algorithm detects inauthentic engagement. Fake followers won’t comment, share, or watch your videos all the way through, which actually hurts your reach.
Plus, brands and collaborators can spot fake numbers from a mile away. Real growth = real results. Focus on organic methods for sustainable success.
How To Go Viral On TikTok
Going viral takes some luck, but it’s mainly driven by strategy. Here’s how to increase your chances:
- Hook viewers in the first 2 seconds – Start with a question, bold statement, or visual surprise.
- Keep it short and engaging – Watch time is key. Aim for videos between 15–30 seconds that people will rewatch.
- Post when your audience is active – Check your analytics and post accordingly.
- Engage with comments fast – Early engagement can trigger the algorithm to push your video further.
- Create a series – Break up content into parts to keep people coming back.
Summary
Growing your following will take time, but it’s easily achievable once you find the strategy that works for your brand. Find your niche, leverage trends, and focus on consistency and authenticity. Steer clear of shortcuts like fake followers, and instead aim for steady, sustainable growth.
Whether you’re a brand or creator, Tik Tok offers massive potential. Now’s the time to tap in and go viral.
Need help building your Tik Tok strategy? Contact CEEK for expert insights tailored to your brand.