TikTok Reveals More Information On How The Algorithm works
TikTok reveals more information on how their Algorithm works:
With the huge increase in the platform in the past two years, as marketers, it is a crucial platform to recommend. So how does the algorithm work?
One of the key strengths of TikTok’s algorithm, as opposed to other social platforms, is that TikTok is a largely open network, and as such, it’s less defined by who you follow and more dictated by popular trends.
So, what is engagement based on?
The direct interaction between you and your viewers includes comments, likes, follows and shares which are crucial in gaining exposure on your videos. As well as this, completion rates are key. If your clips are watched from beginning to end this will help your engagement. The video information including captions, sounds and hashtags are necessary to suggest your content to the correct audience. A lesser factor in determining reach, but TikTok does also consider elements like your language preference, country setting and your mobile device type.
Based on these factors, TikTok customises your For You Page based on your preferences as explained further;
“Once TikTok collects enough data about the user, the app is able to map a user’s preferences in relation to similar users and group them into “clusters.” Simultaneously, it also groups videos into “clusters” based on similar themes, like “basketball” or “bunnies.”
TikTok will determine which content you are more likely to be interested in based on what other users with similar interest profiles have engaged with on the platform. Their system is more topic-based as opposed to followers-based. This allows users to gain significant reach with any video as opposed to the size of their audience which allows all users to have a chance to get as much exposure as they can.
As TikTok explains;
“While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”
This is significantly different from other social media platforms where followers is the key element to engagement. Essentially, TikTok is explaining that past performance and profile status are not considered in the algorithm. Although, without doubt profiles with a higher follower count will inevitably get more reach because more people are following them but TikTok uses individual video stats and engagement to determine which content is showcased.
“Your For You feed isn’t only shaped by your engagement through the feed itself. When you decide to follow new accounts, for example, that action will help refine your recommendations too, as will exploring hashtags, sounds, effects, and trending topics on the Discover tab.”
User actions are taken into account, for instance, if you search for a specific topic that’ll factor into your recommendations. However, it is likely that you will see content on your feed that is not relevant to your interests and there is a reason for this.
“Diversity is essential to maintaining a thriving global community, and it brings the many corners of TikTok closer together. To that end, sometimes you may come across a video in your feed that doesn’t appear to be relevant to your expressed interests or have amassed a huge number of likes. This is an important and intentional component of our approach to recommendation: bringing a diversity of videos into your For You feed gives you additional opportunities to stumble upon new content categories, discover new creators, and experience new perspectives and ideas as you scroll through your feed.”
Ultimately your For You Page is powered by you as a user. The content you see and reach will be down to you. There is no way to “hack” the TikTok algorithm. But by using the tips above, and by creating content that resonates with your audience you’ll have a higher chance for your content to be viewed on the For You Page.
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