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PPC Management Agency

As a London based PPC management agency we believe that pay-per-click (PPC) advertising across Google Adwords & Social Media platforms can be one of the most effective ways to scale a business due to the lead generation opportunities & tight ROI tracking that PPC campaigns provide.

Generating website traffic via an effective PPC campaign is instant & trackable. Highly optimised paid targeting generates traffic from customers with purchasing intent as they are actively searching for your product or service. As the name pay-per-click suggests, a business will only pay for customers that interact with their advertisement, decreasing wasted budgets on un-trackable traditional advertising campaigns.

CEEK’s PPC team are experts in converting relevant traffic into leads & ultimately revenue.


Technical Director - Matt Burden

PPC Management

The opportunity to target customers online with such precision & specificity is regularly overlooked in contrast to other marketing channels. When coupled with expert research, planning & creative Paid Targeting can provide exponential revenue growth. CEEK consultants typically focus on two forms of Paid Targeting: Google Adwords & Social Media paid posts. Once campaigns are launched the work does not stop there, daily iterations are needed to continuously optimise campaigns to increase conversions & the return on investment. Sometimes who not to target is more important than who to target, this is one of the main issues we encounter when taking over from internal teams or non-specialist agencies.

Paid Targeting Clients We Love

CEEK partners with brands to amplify their story to targeted audiences across the perfect Social Media platforms. Using our proprietary OCMX methodology we analyse competitors & audiences, plan & develop content with best in class execution & reporting.

Google Ads


Google Adwords is one of the most effective & trackable PPC channels available. There are over 3.5 billion searches per day on the Google network with customers looking for answers to questions, solutions to problems & products/ services to purchase. CEEK, a Google Partner, starts all PPC campaigns with deep competitor insights & market research, driving revenue via customers that already have purchasing intent. Maximising your PPC budget is a priority, who not to target is as important as who you target.

Facebook Ads

Hyper Targeted

Facebook paid targeting provides hyper targeted advertising in the palm of potential customer's hands. Targeting can include elements such as gender, interests, location & even life events such as birthdays or anniversaries. Paid Targeting on Facebook can be used to grow an audience, drive traffic to a website or generate leads directly without leaving the Facebook platform. Facebook is particularly effective for certain demographics & product types. Content from effective Facebook campaigns is easily shared, encouraging the ``viral`` element of social media PPC campaigns.

LinkedIn Ads

Professional Network

LinkedIn is the largest business network in the world, with a professional & educated relevant audience. LinkedIn advertising is widely known as expensive, which is incorrect.

PPC campaigns targeting professionals based on their role in their company and the industry they represent is highly targeted & highly relevant. Campaigns start with competitor analysis & market research. When coupled with expert ad copy & creative, CEEK fine-tunes LinkedIn advertising campaigns to dominate competition & drive qualified leads.

Instagram Ads

Engaged Audience

Instagram advertising provides the same level of expert demographic targeting as Facebook, as they share a database. However, Instagram on average sees 58 times more engagement than it's sister platform. Instagram typically has a younger, more engaged audience & content via Instagram is almost exclusively consumed via mobile devices.

Instagram is the platform of choice for e-commerce brands due to direct integration with platforms such as Shopify. Instagram has the capability to run photo, video, carousel & story ads which now has over 250 million daily users.

Recent PPC Management Projects

Recent PPC Management Projects


Paid Targeting campaigns rely heavily on research to execute properly. Using CEEK's market-leading research tools we build all campaigns around the optimum keywords, timing & pricing to maximise the return on investment. Competitor targeting and research allows us to learn from their mistakes so you do not make them too. Our research is not limited to just setting up a campaign. Ongoing research occurs during the duration of the campaign to tweak & optimise our targeting.


Bespoke mobile optimised content for your target audience, with the sole purpose to attract & retain customers. Creation & curation of targeted ad copy & design are implemented to both attract and convert customers and are used throughout our campaigns. Our bespoke paid targeting landing pages are designed specifically to convert customers & will increase the effectiveness of any pay per click advertising endeavours.


We provide monthly reports, curated by a member of our Paid Targeting team. Not only will we provide you with information on how well your ads are performing but your Paid Targeting account manager will analyse the report for you and break down the complexities in a way you can understand.


The goal of any successful paid targeting campaign is turning a viewer into a customer or a conversion. Your CEEK PPC account manager will maximise your campaign through the use of research and the optimum copy to target the right person and present them with exactly what they are looking for. Our bespoke landing pages are tailored purely to generate customers using proven research based methodology.


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Team CEEK 11th July 2023
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