A new chapter begins for one of the UK’s most distinctive design-led hospitality brands.
CEEK Marketing has been appointed by Mollie’s to lead social media, content, creator marketing and paid media across its growing UK hospitality portfolio.
The partnership covers Mollie’s motels in Oxford and Bristol, its first city-centre hotel in Manchester and Studio IV, the brand’s cocktail bar and live music venue inside the iconic Old Granada Studios.
As guests increasingly discover where to stay, eat and drink through social platforms, search engines and AI tools, CEEK will deliver a connected digital strategy designed to increase Mollie’s visibility, grow brand advocacy and turn attention into direct bookings.
About Mollie’s
Mollie’s is a design-led motel and hotel brand reimagining the classic roadside stay through bold interiors, thoughtful technology and accessible hospitality.
The brand opened its first location in Oxford in 2019, followed by Mollie’s Bristol in 2021. Its latest location, Mollie’s Manchester, brings the concept into the centre of the city with 128 design-led rooms and suites, an all-day diner, flexible meeting and event spaces and Studio IV.
Located within the former Granada TV Studios, Mollie’s Manchester represents the brand’s first city-centre hotel and a significant step in its continued UK expansion.
About the Partnership
CEEK will develop and execute a social-first brand strategy for Mollie’s across Instagram, TikTok, YouTube, Facebook and LinkedIn.
The partnership brings together CEEK’s expertise across social media marketing, content creation, creator marketing and paid media.
The strategy will combine always-on and trend-led content with creator partnerships and targeted paid activity across Meta, Google and TikTok. Performance data will feed directly back into the creative process, helping the teams continually refine content and connect brand visibility with measurable commercial outcomes.
Charlie Terry, Founder and Managing Director of CEEK, said:
“Hospitality is one of the UK’s most competitive sectors, and guests are increasingly discovering and booking where they stay, eat and drink through social, search and AI platforms. Mollie’s has built something genuinely distinctive, and we’re excited to help more people find it as the brand enters its next stage of growth.”
Turning Hospitality Discovery into Direct Bookings
The way people discover hospitality brands has fundamentally changed. Inspiration may begin with a TikTok video, an Instagram post, a creator recommendation, a Google search or a response generated by an AI platform.
CEEK’s approach will connect these discovery points through one cohesive strategy, ensuring Mollie’s is visible wherever potential guests are searching for inspiration.
For Mollie’s, the partnership brings awareness and acquisition together within the same brief. Creative content will build recognition and brand preference, while creator partnerships, paid media and performance insight will help convert that attention into direct bookings.
Jon Weston-Stanley, Head of Marketing at Mollie’s, said:
“Awareness and acquisition shouldn’t be two separate briefs. CEEK understands social-first brand building and what it takes to make it commercially accountable. As we grow, building real advocacy on social media and turning that attention into direct bookings are exactly what Mollie’s needs to shift more of our revenue from OTAs to direct channels.”
CEEK’s Hospitality Marketing Experience
Hospitality has been central to CEEK since the agency was founded. Today, CEEK works with hotels, restaurants, bars and lifestyle destinations to strengthen their digital presence and connect brand building with commercial growth.
Its integrated approach combines strategy, social media, content, search, creators and paid media to help hospitality brands become more visible across every stage of the customer journey.
The Mollie’s appointment further expands CEEK’s hospitality marketing portfolio and reflects the agency’s continued growth across the hotel, restaurant and experience sectors.
To learn more about Mollie’s and explore its locations in Oxford, Bristol and Manchester, visit mollies.com.
Looking for a hospitality marketing partner? Contact CEEK to discuss your digital growth strategy.