Executive Summary
NOW Aluminium, a leading aluminium bifold door company, partnered with CEEK to execute a complete site migration from WordPress to Shopify. The existing WordPress website was underperforming in organic search and struggling to convert visitors into customers, limiting the brand’s growth potential.
CEEK supported every step of the migration process—from strategic planning through to execution—resulting in NOW Aluminium achieving the #1 ranking position for their focus keywords and 5X-ing their revenue.
About the Client
NOW Aluminium is a five-year-old business specialising in top-of-the-line aluminium doors and windows, with a particular focus on bifold doors.
While the company had established itself in the market and maintained steady operations, they faced significant growth challenges that were being compounded by their outdated, poorly optimised website.
The Challenge
Recognising the need for expert support, NOW Aluminium approached CEEK seeking help with both SEO and paid media strategies to unlock their growth potential.
After conducting a comprehensive analysis of their digital presence and business goals, CEEK identified that the existing WordPress platform was a fundamental barrier to success.
The agency recommended a complete site migration to Shopify—a platform better suited to support NOW Aluminium’s ecommerce SEO ambitions and competitive positioning in the market.
CEEK’s Approach & Strategy
Migration Planning & Execution
CEEK managed the complete site migration from WordPress to Shopify, overseeing every phase from initial planning through to final execution. The approach was methodical and comprehensive, ensuring a seamless transition that would not only preserve existing performance but actively enhance it.
Strategic Site Architecture
The CEEK team conducted a thorough audit to determine the optimal site structure for Shopify. This involved carefully evaluating which pages needed to be built, migrated, or consolidated to create a streamlined, user-friendly experience that would support both conversions and search visibility.
Content & On-Page Optimisation
Every page was built with SEO best practices at its core. CEEK created structured page layouts with optimised copy, ensuring each element served both user experience and search engine requirements.
This included:
- Crafting comprehensive metadata for all pages
- Implementing strategic H1 tags aligned with target keywords
- Writing descriptive alt text for all images to improve accessibility and SEO
- Developing page content that balanced conversion optimisation with search intent
Google Merchant Center Implementation
CEEK built NOW Aluminium’s Google Merchant Center account from scratch, creating a robust product feed infrastructure that would support both paid and organic performance.
This critical foundation enabled the brand to leverage Google Shopping ads effectively while also improving their visibility in organic shopping results, creating a powerful dual-channel advantage.
Cross-Team Collaboration
The migration’s success was driven by seamless collaboration between CEEK’s SEO and paid media teams.
This integrated approach ensured that technical SEO considerations, paid campaign continuity, and conversion optimisation were all addressed simultaneously; eliminating the traffic drops and disruptions that typically plague platform migrations.
The result was not just a smooth technical migration with zero traffic loss, but a transformative digital foundation that positioned NOW Aluminium to compete at the highest level in their market.
Results & Impact
The migration to Shopify, combined with CEEK’s comprehensive SEO and paid media strategy, delivered transformative results for NOW Aluminium that exceeded initial expectations.
Organic Search Dominance
NOW Aluminium achieved the coveted #1 ranking position for high-value commercial keywords, including the highly competitive “bifold doors” search term.
This top positioning for their core product offering placed the brand directly in front of high-intent customers at the exact moment they were ready to purchase.
Revenue & Traffic Growth
The impact on business performance was immediate and substantial:
- 5X increase in organic traffic – dramatically expanding the brand’s reach and visibility
- 5X revenue growth – translating improved search visibility and site performance into tangible business results
Zero Migration Disruption
Unlike typical platform migrations that often result in temporary traffic drops and ranking losses, NOW Aluminium experienced a seamless transition with no performance dips.
Instead, the brand saw continuous improvement from launch, with metrics trending upward as the new Shopify platform and optimised content began delivering results.
Want Results Like This?
NOW Aluminium’s transformation from a struggling WordPress site to the #1 organic brand in their market demonstrates what’s possible with the right strategy and execution. If your ecommerce business is being held back by poor site performance, limited visibility, or an outdated platform, CEEK can help.
Get in touch with CEEK to see how we can deliver similar results for your brand.