Instragram for business is a poweful tool to market your products and services.
MIX THE USE OF SOCIAL MEDIA PLATFORM TO GET YOUR TARGET MARKETS
The biggest social giant, Facebook, has taken the share of the social media and communications world. Instagram was aquicered by Facebook in 2012 and we have since seen a number of marketeers using instagram and facebook together to promote brands and services.
Brands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebook’s 818 million monthly active mobile users, which dwarfs Instagram’s 130 million
BALANCE FUN IMAGES WITH PICTURES FROM YOUR BUSINESS
Take advantage of the increased real estate you have with the Instagram web page is to tell a story with the images. Have a healthy balance of fun images and business pictures.
INTERACT WITH OTHERS ON INSTAGRAM TO GROW YOUR FOLLOWING
One of the best way to grow a natural following on Facebook is through your own interactions. Interacting with others drives a reciprocal action in most cases and can get potential customers to see your brand, product or service.
PLEASE DON’T OVER POST
This tip is pretty self-explanatory, but for those new to the platform please note that over-posting is a big insta-no-no!