ECommerce Fashion Brand
You Don’t Want This Life is a leading clothing brand based in London, born out of Toronto, Canada. YDWTL sell a range of clothing through their ecommerce website and have recently launched with major retailers such as Topman. CEEK Marketing have worked very closely alongside the YDWTL team on all things digital for since their launch in 2017, with the aim of increasing sales, spreading brand awareness and increasing website traffic. CEEK’s extensive knowledge of fashion marketing and ecommerce platforms has been paramount in the recent success of the clothing line and we will continue to optimise YDWTL digital platforms in their upcoming projects as they continue to grow.
London Fashion Week 2019 was an exciting time for You Don’t Want This Life, as this week marked the launch of the clothing line in both TopShop Oxford Street and exclusive London nightclub Cirque Le Soir. CEEK were at the forefront of these launches covering the events across social platforms and providing comprehensive Influencer Marketing and engagment campaigns.
With social media being such an important platform for fashion brands especially with Instagram now becoming its own ecommerce platform, it is extremely important to keep these platforms active and reflective of brand image. Working on a project to project basis CEEK continues to optimise You Don’t Want This Life across their social media platforms, from covering events live on Instagram stories, to organising social media competitions to increase brand exposure.
Blogging is a big part of You Don’t Want This Life’s online presence, and writing and optimising blog posts for SEO is a large part of this project. CEEK provide monthly blog posts which document interesting and engaging content occuring in the fashion world, using SEO strategies with the aim to rank on Google. These blogs have been an extremely sucessful marketing platform for You Don’t Want This Life, with several of their blogs ranking very highly on google for streetwear keywords.
Working from the initial inception CEEK’s Web and SEO team has worked tirelessly aiding with the increased digital exposure of the You Dont Want This Life brand. YDWTL is hosted with the Shopify platform of which CEEK is a partner and specialises in both the creation and management of these stores ranging from small startups to multi national clients.