Growth of the Interiors by Sarah Ward online community, brand awareness & the increase inbound traffic to a newly designed & optimised website.
Whilst optimising all Social Media channels it was important to maintain the same level of attention to detail & inspirational aesthetic that the Interiors by Sarah Ward team delivers on their various luxury interior design projects.
Heavily “themed” Social Media channels with high resolution imagery, has seen Interiors by Sarah Ward establish themselves as a leader in interior design social media, with their aspirational yet informative style.
The new mobile optimised website needed to showcase their award winning projects, with high resolution imagery whilst maintaining fast page load speeds which was essential for the user experience & Search Engine Optimisation.
Regular blog content, with industry specific information, adds another dimension to the depth of Social Media releases; whilst providing quality & relevant content to improve Google’s trust in the website thus improving rank & positioning via the Search Engine.
Various forms of content are utilised across multiple channels such as: Blog posts, LinkedIn articles, photography & videography.
Selected projects were captured by the CEEK Content Team using high resolution video to provide rich content to cascade across channels such as Youtube, LinkedIn, Facebook & Instagram.
CEEK has a dedicated Paid Targeting team who through competitor & industry research, identified opportunities to drive traffic & amplify key Social Media content to specific individuals within the sector.
To increase relevant traffic to the website, alongside a comprehensive organic SEO campaign targeting various keywords on Google, we launched a Pay-Per-Click campaign targeting competitors & generating local interior design leads.