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How to maximise Instagram Shop, and 5 stages of the Content Marketing Process

Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops

As we get closer to the winter months and Christmas is racing towards us. This week Instagram has published new guides on how businesses can utilize Instagram shops, in order to reach potential customers. After Facebook announced their Instagram Shops back in May, and they’re gradually being made available to all businesses. And for those who can access the option, it could be a great way to maximize your holiday sales, tapping into the engagement of Instagram to grab customers as they browse through their feeds.

Instagram’s new ‘The Season for Shops‘ mini-site includes a range of guides, covering each aspect of the Instagram Shop set-up process.

Instagram has included specific overviews for:

The overviews can be a great help in getting a better understanding of the Instagram Shops process, and how it can work for your business and products. Eventually allowing you to expand your business. 

An insight to The 5 Most Important Stages in the Content Marketing Process

The key to content success is mapping out a full strategy from the beginning to end so you are aware of what exactly you are going to execute.  An effective content strategy does take time to generate results.  To help, here’s an overview of a basic, framework that will help set your business on the right path.


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