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Facebook’s New Branding and YouTube’s Insight On Verification Process

Facebook Announces New Messenger Branding, Adds New Messaging Features

Facebook has just announced their new look for their Messenger feature. 

There are other new features we have discussed previously, however there are a few new elements since the latest update. The main and most obvious change to viewers is the new Messenger logo, which is a gradient tone now.

As explained by Messenger:

“Our new logo reflects a shift to the future of messaging, a more dynamic, fun, and integrated way to stay connected to the people you’re close to.”

It’s not a significant difference and it’s arguable whether or not it reflects the “future of messaging”, but it’s certainly more of its time than the plain blue of the past. 

Facebook has also added new chat themes, “like love and tie-dye”, which are essentially custom backgrounds for your chats. 10 million people customise their conversations every day so we know that personalisation is important when it comes to how you connect. 

In combination, the range of new Messenger features that have been unveiled over the past few months are significant, adding new ways to customise your chats, and engage via video, visual tools, within chat rooms and more. 

The advertising and branding opportunities within such are still somewhat limited, though Facebook is evolving on the front as well. Given rising usage, it is worth keeping tabs on your messaging opportunities, and considering how each new announcement and release relates to your efforts.

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YouTube Provides Insight on Updated Verification Process for Creators

YouTube previously announced that they were changing their processes on how creators can apply for a Verification badge, and what the requirements would be moving forward. This week, YouTube has provided an update on this process, including a full overview of how you can go about getting a verification badge for your channel.

In order to qualify for a YouTube Verification badge, you need at least 100k subscribers to your channel. Which is a large amount of subscribers and isn’t in reach for just anyone.

YouTube does make some exceptions on this front for public figures known outside of YouTube.

Then, once you reach 100k subscribers, you need to fill out this form in order to apply for YouTube verification. If you don’t have 100k subscribers, the form won’t be available to you. Once you’ve submitted the form, YouTube will then assess your application, which incorporates an analysis of two key elements.

The first is “channel authenticity. As explained by YouTube:

“Your channel needs to represent the creator brand that has been producing all of this great content for so long. We might ask for additional documentation or information to verify that it’s really you.”

The second is profile completion – your channel must be public, it has to include a description, videos, and it needs a channel icon, in order to fulfill all the requirements of an official, verified presence.

Once you’ve met all of these requirements, you can be YouTube verified, adding an extra level of authority and authenticity to your on-platform presence.

Though YouTube is also keen to note that there are no additional functions or tools made available to verified users:

“This does not represent an award, it doesn’t provide you with extra product features, there’s really nothing else that you get other than the badge itself.”

YouTube does allocate channel awards for different reasons, but they are not directly tied to verification, as such. 

In addition to this, YouTube notes that it can remove a verification badge if a channel is found to be impersonating somebody or something else, or it changes its channel name, in which case you would need to re-apply. So take care with your channel name, you could end up stuck with it for some time. 

Verification checkmarks can have value, in terms of helping users find your official presence, and they do add a sense of authority, but they are not needed to have a successful YouTube Channel nor do you have access to exclusive tools.

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CEEK'S Daily Marketing Tip

Include Links in your content

This is a simple but effective trick. Adding a link to your Pinterest content can increase clicks to your site, because users can click on the pin to actually travel to your site. It can also show users where they’re going without clicking on the pin to view it or leaving Pinterest.

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