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Celebrities Freezing Social Profiles, TikTok Leads Downloads

High Profile Celebrities are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech

Facebook is facing another protest action led by A-list celebrities such as Kim Kardashian who is calling on the platform to do more to address concerns with the facilitation of divisive ‘hate, propaganda and misinformation’ related content. Kim Kardasian, with 188 million followers, has posted an image captioned;

‘I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart’

Kardashian’s action is reportedly also being joined by actors Leonardo DiCaprio, Jennifer Lawrence and Sacha Baron Cohen and many others, who will be ‘freezing’ their Facebook and Instagram accounts as an insistence on the company taking action.

As these platforms will not receive any updates from these celebrities it may have an impact on the usage of these platforms, how large though, is yet unknown – it will be dependent on how many celebrities take part and for how long. 

You would think the impact of this would be minimal, but as many platforms have found in the past, without high-profile users, and their followings, things can go downhill quick. In fact, Vine collapsed because it couldn’t keep its top stars around, while Snapchat suffered major losses because it initially refused to engage with top users. Facebook and Instagram, you would expect, are big enough to withstand a reduction in celebrity activity. Not to mention that these celebrities are also reliant on social media platforms for a means of income.

TikTok Leads Social App Downloads Once Again in August

Despite the ongoing uncertainty about TikTok’s future, it is once again the most downloaded non-gaming app in August 2020.


As reported by Sensor Tower:

“TikTok was the most downloaded non-gaming app worldwide for August 2020 with more than 63.3 million installs, which represented a 1.6% increase from August 2019. The countries with the most installs of the app during this period were Indonesia at 11% of its total downloads and Brazil at 9%.”

Right now, TikTok is reportedly serving some 689 million monthly active users. Given the ongoing interest, it could easily become the next billion-user platform.  On the condition it will avoid the US ban and ideally re-enter the Indian market. 

Only time will tell what will happen; we can only wait and see if TikTok will carry this title onto the next month!


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